The Good Carbon Farm, a New Zealand-based climate action charity, takes a holistic approach to sustainability. While creating carbon sinks in schools and gardens with up-cycled green waste, they also prioritise minimising their digital footprint.
As a digital-first organization, TGCF understands the environmental impact of websites. During their branding development, we have meticulously chose brand colors to optimise digital energy consumption. This included avoiding pure white (#FFFFFF), a color known to require more display power.
This commitment to sustainability extends seamlessly to their website design. The carefully chosen color palette not only reduces energy consumption but also aligns with TGCF's core mission of working with nature for positive climate action.
Through The Good Friend program, companies can support TGCF's initiatives like creating carbon sinks in schools and community gardens, or offset their carbon footprint through our tree-planting programs.